Design Literacy by Steven Heller

Author:Steven Heller
Language: eng
Format: epub
Publisher: Allworth Press
Published: 2013-11-23T16:00:00+00:00

These ads did more than remind, inform, and persuade potential clients of the network’s virtues, they increased the recognition of CBS by giving it a uniform identity, which in turn underscored the value of its corporate culture. Rarely were any of Dorfsman’s designs, even the more decorative logos and trademarks, lacking an idea. In fact, if an idea was not readily apparent, he went to great lengths to concoct one. Without Dorfsman CBS would have had its eye, but with him the eye became the most positive logo in America.

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